We audit your campaigns and spy on your competitors — uncovering exactly where your budget is wasted and where your rivals are winning.
You're spending $5K–$50K/month on Google Ads but can't figure out why your ROAS keeps dropping.
Your competitors are showing up everywhere — on your brand keywords, your product terms, everywhere you look.
You've changed bidding strategies, tested creatives, shuffled budgets — but nothing sticks.
You don't know if your agency or in-house team is actually doing a good job or just burning your money.
Every campaign, ad group, keyword, and bid strategy reviewed. We flag what's broken, bloated, or being ignored.
See what ads your top 3–5 competitors are running, what keywords they're targeting, and how their budgets are structured.
Exact breakdown of where money is leaking — irrelevant search terms, poor Quality Scores, broken ad paths.
Are your headlines and descriptions actually converting? We benchmark them against what's working in your industry.
SKAG vs STAG, match types, negative keywords, audience layers — everything that affects how Google spends your budget.
Not just a report — a prioritized, step-by-step fix list so you know exactly what to do (or hand off to your team).
Takes 3 minutes. Tell us your website, ad spend, and your top 2–3 competitors. That's it.
We confirm scope, answer questions, and align on what you want out of the audit.
Full audit + competitor research done in 5–7 business days. No shortcuts, no templates.
Full audit deck, competitor breakdown, and a prioritized fix list you can action immediately.
A Shopify brand spending $28K/month on Google Ads had no idea their Shopping feed had 89% of products excluded. Their best-sellers weren't showing at all.
Their PMax campaign had no audience signals set — Google was targeting blindly. Meanwhile, 3 competitors were bidding on their brand terms with zero defensive campaign in place.
A SaaS company reported a 12% "conversion rate" — their CEO was thrilled. Their actual purchase conversion rate was 0.8%. Smart Bidding was optimizing against ghost data.
All micro-conversions (page views, video plays, chatbot opens) were set as Primary goals. Smart Bidding was optimizing for engagement, not revenue — and had been for 8 months.
Our client's #1 competitor had historically dominated Google Shopping with 75M+ lifetime impressions. Then they went dark. We spotted it first and helped our client move in.
The competitor's ROAS was inflated by GA4-imported goals with no click-based attribution. Their brand campaign was capped at $100/day despite a 12% CVR. A textbook example of a self-sabotaged account.
I'd been running Google Ads for 3 years and thought we had a solid setup. The AuditX report showed me we had 9 conversion actions all set to Primary — including page views and direction clicks. Our ROAS was a lie. Within 2 weeks of fixing the tracking and restructuring our Shopping campaigns, our actual revenue from Google Ads went up 34% with the same budget. The Loom walkthrough alone was worth the $449.
The competitor intelligence section was something else. They found that our top competitor had paused their entire PMax and had 94% of their Shopping catalog excluded. We launched our own campaigns immediately and picked up the inventory gap. First month we tripled our Shopping impressions.
We were spending $8K/month with a 3% CVR on paper. Turned out our brand campaign was limited by budget at $50/day while our DSA campaign with zero keyword control was eating $400/day. Completely backwards. The audit paid for itself in the first week of fixes.
Hired an agency 6 months ago. They sent monthly reports that looked great on paper. AuditX showed me the agency had no negative keywords list at all — we were paying for searches like "how to sell on eBay" and "free AC repair". $3,200 in wasted spend per month, documented. I cancelled the agency the same day.
Book a free 30-min call. We'll tell you exactly what we can find — before you spend a single dollar.
Book Your AuditYes — read-only access via Google Ads Manager (MCC). We send you an invitation link, you approve it in 30 seconds. We never need your password, and we can't make any changes to your account at this level. You stay in full control the entire time.
Your agency has a conflict of interest — they're paid to manage your account, not to tell you what's broken with it. We have no retainer, no ongoing contract, and nothing to protect. Our job is to find every issue, including ones your agency created. We also layer in competitor intelligence that most agencies never touch — what your top 3–5 rivals are spending, what ads they're running, and where they're winning.
Especially useful. Self-managed accounts almost always have blind spots around conversion tracking setup, match type strategy, and negative keyword coverage. We've found clients wasting 20–40% of their monthly budget on irrelevant queries simply because no one was maintaining the search term report. The audit gives you a clear, prioritized fix list you can implement yourself without hiring anyone.
Snapshot audits are delivered within 5 business days. Deep Dive and Full Stack take 8–14 days for the initial delivery. You receive a full audit report (PDF), a Loom video walkthrough of all findings, a 1-page prioritized action plan, and a competitor intelligence section covering your top 3–5 rivals. Deep Dive and Full Stack also include live working sessions where we walk through recommendations together.
We recommend a minimum of $3,000/month in Google Ads spend for the audit to generate a meaningful ROI. At that level, even finding and fixing one issue — like a broken conversion action or a budget-capped brand campaign — typically pays for the audit within the first month. Most clients spending $5K–$50K/month find 10–30% in immediately recoverable waste.
Payment is via ACH bank transfer or wire to our Mercury business account — details are included on every invoice. We don't accept credit cards. Payment is due in full before work begins. Once we confirm receipt, your audit kicks off within 24 hours.
Full refund if requested within 24 hours of payment and before any audit work has started. Once the audit is underway, we don't offer refunds — but if you're unhappy with any deliverable, contact us within 7 days of delivery and we'll revise it at no extra cost. We stand behind the work.
The Snapshot tier is audit + report only. Deep Dive includes 2–3 working sessions where we walk through implementation together. Full Stack includes 30 days of ongoing support with hands-on optimization work. If you need full account management beyond that, reach out — we can discuss a custom ongoing arrangement after the audit is complete.
100%. Your account data, spend figures, campaign structure, and competitor findings are never shared with any third party or referenced in any other client's work. We operate under a strict confidentiality policy and can sign an NDA before access is granted if required. Full details are in our Terms & Conditions.